Part of a good manager's job is to know
when to use a strategy consultant. These consultants can help identify a
corporation's strengths and weaknesses, which can in turn, help a company work
on a corporate
while deciding on future plans.
Calling a Strategy Consultant
If the challenges facing a business are
simple and require a step-by-step solution, a strategy consultant should be
able to help. A consultant can also help with more complicated tasks—they can
tailor a one-size-fits-all solution that's been used by others.
There are many reasons for calling a
New leadership may bring in strategy
consultants to help make their transition go more smoothly with more near-term
impact. It may also be an opportunity to bring in a new corporate growth
strategy or changes to the corporate culture. Use a strategy consultant to
introduce innovative measures and strategies.
How to Get the Most Out of a Strategy
A good strategy consultant will take the
time to get to know your business and the inner workings of each department. She
should be willing to immerse herself in your brand, corporate culture, and
systems. After careful analysis, the consultant will offer a report on her opinions
of the optimal solution. A solution based on the opinion of one person may work
for simple business challenges that have already been overcome many times
before by other businesses but if the corporation faces a unique, complex
challenge, there is no way one person or small group of experts can grasp all
the aspects of the business and the challenge.
Some complex challenges take a bigger, more
specialized team. For example, cutting costs involves trying to balance the
deepest savings today versus the corporation's long-term plans. This can be a
delicate balance, especially when customer reaction, productivity, and
post-cost-cutting employee morale are also taken into account. Moving to a more
customer-centric model involves understanding the customer, their experience,
and the data the business has already gathered about customer patterns and
habits. Moving from a strategy report to actual action is also an area where a
strategy consultant may be able to help—turning the corporations plans into a
success instead of letting them gather dust.
consultants certainly bring expertise to the table but they should be a part of
a larger team. Instead of funnelling all information into one person or small
team of experts, a complex challenge requires a handpicked team of people who
are communicating directly—not a coordinator who may slow down the process.
This team may include managers, owners, consultants, customers, internal
employees and others. By involving different thinking styles, personalities,
and approaches, the corporation has a better chance of finding a creative
solution that suits its needs and will be supported by its employees.